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      <title><![CDATA[Why Community? - applesandoranges.webnode.page]]></title>
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      <pubDate>Wed, 01 Jul 2009 00:44:00 +0200</pubDate>
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         <title><![CDATA[5 Reasons Why a Tech Company Should Build a Community around its Solutions]]></title>
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Community members are more likely to become Brand Champions or evangelists - spreading your software to their friends, colleagues, and companies
Communities are long-term and can become self-sustaining
Community programs improve the reach and effectiveness of your PR and advertising campaigns
Community members can help build add-ons for your solutions
Feedback from the community can help guide your development and identify bugs and market opportunities earlier
&#160;]]></description>
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