Word of Mouth is 5 times more effective than advertising (European Advocacy Study)

70% of Inc. 500 Marketers are planning a Word of Mouth program next year - #1 growing marketing vehicle (eMarketer)

93% of customers identify word of mouth as the best, most reliable source about ideas and information on products and services (NOP World)

70% of word of mouth conversations have an impact on brand purchase (Keller Fay)