Word of Mouth

Word of Mouth is 5 times more effective than advertising (European Advocacy Study)

67% of consumer purchase decisions are primarily influenced by word of mouth (Mckinsey/Thompson Lightstone)

93% of customers identify word of mouth as the best, most reliable source about ideas and information on products and services (NOP World)

70% of word of mouth conversations have an impact on brand purchase (Keller Fay)

76% of consumers believe companies don’t tell the truth in advertising (Yankelovioch)