01/11/2008 22:24
Community Building
Community members are more likely to become Brand Champions or evangelists - spreading your software to their friends, colleagues, and companies
Communities are long-term and can become self-sustaining
Community programs improve the reach and effectiveness of your PR and advertising campaigns
Community members can help build add-ons for your solutions
Feedback from the community can help guide your development and identify bugs earlier
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49.7
number of word of mouth conversations that an influencer will have every week, mentioning brands or products.
(Keller Fay)
